Polaroid Now i-Type Instant Camera
Point, shoot, and keep your everyday moments forever with the Polaroid Now. Our new analogue instant camera comes with autofocus to help you catch life as you live it in that iconic Polaroid instant film format.
Autofocus 2‑lens system
In other words: sharper photos, easily. The Polaroid Now decides which lens is suitable, so you get beautiful portraits in more places, more often — even without the flash.
Built‑in double exposure
Get two frames in the one Polaroid photograph. Dreamy, artistic, and ready to add some drama to your photography.
Sometimes you need proof. Get it with the self-timer. In just one tap, you’ve got 9 seconds to gather your friends and smile.
A more human-friendly flash to make everyone look like they should